“We do it but they don’t” unveiling the impact of differentiation oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills
dc.contributor.author | Shahid Khan,Sumaira Rehman,Uzma Kashif | |
dc.date.accessioned | 2024-05-23T05:37:08Z | |
dc.date.available | 2024-05-23T05:37:08Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | https://research.superior.edu.pk/handle/123456789/284 | |
dc.title | “We do it but they don’t” unveiling the impact of differentiation oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills |