“We do it but they don’t” unveiling the impact of differentiation oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills
Loading...
Date
2023
Superior University Repository is a digital archive dedicated to preserving and providing access to the scholarly and creative output of institution's faculty, researchers, students, and staff. Superior repository serves as a central hub for disseminating and showcasing the intellectual contributions produced within academic community.
ADDRESS : 17 KM MAIN RAIWIND ROAD LHR, Thokar Niaz Baig, Lahore
042-38103777 / EXT:926
library@superior.edu.pk
© 2024 Superior University Repository | All Rights Reserved.