Superior Repository :: Browsing by Author "Shahid Khan,Sumaira Rehman,Uzma Kashif"

Browsing by Author "Shahid Khan,Sumaira Rehman,Uzma Kashif"

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“We do it but they don’t” unveiling the impact of differentiation oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills
(2023) Shahid Khan,Sumaira Rehman,Uzma Kashif