Measuring Firm Performance Through Service Quality And Purchase Intentions With Theoretical Lens Of SERVQUAL & AIRQUAL (A Case Of Pakistani Airlines)

Mehwish Malik (Master of Philosophy In Business Administration)2024-10-102024-10-102016https://research.superior.edu.pk/handle/123456789/759Measuring Firm Performance Through Service Quality And Purchase Intentions With Theoretical Lens Of SERVQUAL & AIRQUAL (A Case Of Pakistani Airlines)