“We do it but they don’t” unveiling the impact of differentiation oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills

Shahid Khan,Sumaira Rehman,Uzma Kashif2024-05-232024-05-232023https://research.superior.edu.pk/handle/123456789/284“We do it but they don’t” unveiling the impact of differentiation oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills